Beautic

A beauty shopping experience connecting a fast storefront, OptiSync and supplier routing while keeping complex operations away from the customer journey.

Beautic visual identity on a soft lilac background

The challenge

Why this needed a purpose-built approach.

A modern beauty storefront needs to feel immediate and simple even when catalogue, stock, offers and fulfilment depend on several suppliers and operational systems behind the scenes.

The response

A connected product, not isolated features.

Beautic separates the customer-facing experience from the orchestration work behind it. A heavily customised commerce core manages the purchase journey, OptiSync coordinates supplier and catalogue concerns, and routing selects the appropriate operational path for an order.

What it enables

01
Product discovery and the purchase journey remain fast and focused.
02
Catalogue publication stays separate from supplier-data orchestration.
03
Commerce rules can evolve without complicating the storefront.
04
Supplier selection and routing stay behind the customer experience.
05
Delivery choices remain connected to products, destinations and fulfilment routes.
06
Backend integrations can change without reshaping the customer journey.

Product capabilities

Proof in the product.

Storefront and product discovery

A focused Next.js storefront organizes category browsing, search and product detail around fast decisions.

Custom commerce core

The customised core manages catalogue publication, customers, carts, checkout, payments and customer-visible orders.

OptiSync catalogue orchestration

Approved catalogue content, prices and stock move from OptiSync into the commerce boundary.

Supplier selection and routing

Route choices are validated and stored without exposing supplier complexity in the storefront.

Variant and delivery information

Product variants, destination context and available delivery choices stay connected through checkout.

How it fits together

Clear boundaries, deliberate connections.

Beautic storefrontA focused customer experience for discovery, selection and checkout.
Custom commerce coreThe commerce core manages products, carts, customers and orders.
OptiSync & routingSupplier offers, catalogue coordination and fulfilment routing sit behind the core.

Beautic is still being developed. Its inclusion here is an architecture preview, showing how a calm storefront can be supported by deliberately separated commerce and supplier systems.

Technology & capabilities

Next.js storefront
Custom Vendure
OptiSync
Supplier routing

Could a focused digital product simplify your next challenge?

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