BooART
A purpose-built art commerce platform that brings discovery, auctions, artist tooling, fulfilment and print-on-demand into one coherent experience.
Custom commerce · Auction workflows · Artist tooling
Independent product studio · Belgium
I design digital products that hold upand build the systems underneath.
For founders and businesses that need more than a template. Strategy, interface and engineering from one senior partner.
Selected work
Selected systems,
shown from the inside.
- Supplier catalogues arrive through file and API integrations.
- Fields are mapped to one canonical product model and normalized.
- The rules engine and AI enhancement propose improvements as drafts.
- Some work auto-approves on confidence; the rest is held for manual review.
- Approved listings are published to the marketplace channels.
- Channels send orders back, which are routed to the right supplier.
- Stock and tracking close the cycle back to the channels.
OptiSync
An operational platform for bringing supplier data, catalogue provenance, enrichment and marketplace workflows into one controlled backend.
Multi-tenant architecture · Supplier integrations · Catalogue provenance
Coming soon
Beautic
A beauty shopping experience connecting a fast storefront, OptiSync and supplier routing while keeping complex operations away from the customer journey.
Next.js storefront · Custom Vendure · OptiSync
Capabilities
From the first sketch to the systems behind it.
High-performance websites
Distinctive, accessible marketing sites engineered for speed, search and easy evolution.
Ecommerce
Storefronts and commerce foundations shaped around real catalogue and fulfilment needs.
Custom applications
Focused tools that turn business rules and operational workflows into dependable software.
Integrations & automation
Well-defined connections that move information between suppliers, platforms and teams.
How we work
Close collaboration. Clear decisions. Thoughtful delivery.
We define the problem, the audience and what a successful outcome needs to do.
Structure, design direction and technical choices become one practical product plan.
Work arrives in reviewable increments, with quality and performance considered throughout.
Founder & developer
One senior point of contact from idea to launch.
You work directly with the person designing the system and building the product. When the first release is live, continued monthly support is available to keep it healthy and moving.
More about LeatonHave something in mind?